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About Us

Our mission is to strengthen our clients and projects through knowledge and creativity.

Our consultants have over 35 years of experience throughout international and national projects. SBN has a international network of agents and agencies.

Our clients include players, coaches, clubs, sponsors, and other stakeholders in the sport industry globally. 

The founder is Magnus Roos. He is also the author of two prize awarded books in the field of sport marketing. Magnus started in the sport industry in 1987 with managing the Swedish Olympic committees sport marketing program. Previously managing director for Sport Business in London, a world leading network of decision makers. Today majority owner of SBN and Senior Consultant for international clients.

Our Team

Magnus Roos

Partner & Senior Advisor
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Pär Sonesson

Partner & Senior Advisor
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Anders Haslum

Project Manager & Junior Advisor
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